Introduction

As a smoker living in Australia, I have always been fascinated by different cigarette brands available in the market. From the bold packaging to the wide variety of flavors, there is always something new to try. One brand that has caught my attention is Parliament Cigarettes. Being one of the leading cigarette brands in Australia, Parliament has gained a strong reputation among smokers. In this article, I aim to provide an in-depth review of Parliament Cigarettes and its impact on the Australian market.

History of Parliament Cigarettes

Parliament Cigarettes was first introduced in the United States in 1931 by the Phillip Morris Company. The brand name was inspired by the British Parliament, symbolizing tradition and excellence. In the 1950s, Phillip Morris introduced the “king-sized” Parliament Cigarettes in an elegant white box with a gold foil filter and a recessed charcoal filter for a smoother taste.

In the 1960s, Parliament Cigarettes was marketed as a prestige brand, often associated with stylish men and women. The brand also launched different variants, such as Parliament Lights and Parliament Menthol, catering to the preferences of consumers. In 1969, the brand went through a major change with the introduction of a recessed filter, which was a unique feature at the time.

In 2007, Parliament Cigarettes became the first major brand to introduce a “capsule” in the filter, allowing consumers to customize the flavor by squeezing the filter. This innovation gave the brand a competitive edge, and it has remained a popular feature till today.

Parliament Cigarettes in the Australian Market

Parliament Cigarettes entered the Australian market in the 1950s and has since then gained a significant following. The brand is known for its high-quality tobacco, smooth taste, and elegant packaging. The brand caters to all types of smokers, from those who prefer a stronger flavor to those who prefer a milder taste.

One of the main reasons for the success of Parliament Cigarettes in the Australian market is its high-quality tobacco. The brand uses a unique blend of Burley, Virginia, and Oriental tobacco, providing a rich and flavorful smoking experience. The tobacco used in Parliament Cigarettes is carefully selected and aged to ensure the highest quality.

Another factor contributing to the popularity of Parliament Cigarettes in Australia is the various innovative features introduced by the brand. The recessed filter and the capsule technology have created a buzz among smokers, making it a must-try for many. The brand has also introduced different packaging designs, appealing to different demographics and preferences of consumers.

Government Regulations and Parliament Cigarettes

As we all know, the Australian government has strict regulations when it comes to the sale and consumption of cigarettes. These regulations aim to reduce smoking rates and promote a healthier society. Parliament Cigarettes has made efforts to comply with these regulations and has implemented various measures to promote responsible smoking.

One of the key initiatives by Parliament Cigarettes is the introduction of “plain packaging.” According to the Australian law, all cigarette brands have to use plain packaging with health warnings covering 75% of the pack. Although this regulation has affected the marketing and branding of tobacco products, Parliament Cigarettes has continued to maintain its image of elegance and prestige through its packaging design.

Impact of Parliament Cigarettes on Australian Society

The influence of Parliament Cigarettes on Australian society is undeniable. The brand has maintained a strong presence in the market, and its popularity continues to grow. Its sleek packaging and wide variety of flavors make it a popular choice among smokers. However, with this influence comes a responsibility to promote responsible smoking and educate consumers about the potential health risks associated with smoking.

Parliament Cigarettes has taken steps towards responsible smoking by introducing various campaigns and initiatives. These include partnering with organizations that promote smoking cessation programs and implementing age verification processes to prevent underage smoking. The brand has also included health warnings and information about the risks of smoking on its packaging.

The Popularity of Parliament Cigarettes in the Online Market

In recent years, there has been a significant increase in the online cigarette market, with many consumers preferring to purchase cigarettes online. Parliament Cigarettes has leveraged this trend and has made its products available for purchase online. This has made it more accessible to consumers, and the brand has seen a surge in online sales. The availability of Parliament Cigarettes through online platforms such as AuCigStore has made it a convenient option for both regular and occasional smokers.

Conclusion

In conclusion, Parliament Cigarettes has established itself as a leading brand in the Australian market. Its high-quality tobacco, elegant packaging, and innovative features have made it a popular choice among smokers. However, with this popularity comes a responsibility to promote responsible smoking and educate consumers about the health risks associated with smoking. The brand has taken steps in this direction and continues to be a prominent player in the cigarette market in Australia.